I actually grew up on Odeon beef noodles. After Odeon Cinema went down, they moved to the basement of a building opposite Prince Theatre. Those were their heydays, I think. At $25.50 a bowl, the queues went from one end of the stall to the other end of the building. Indisputably the busiest and most popular stall at that food centre. I used to patronise them every weekend.
They later moved to Funan IT Mall. The 3 sisters disappeared one by one. The taste of the noodles also changed. There a couple of franchises going around, but none of them tasted anything like the original Odeon beef noodles.
Quite recently, a Hock Lam beef noodle shop opened at Upper Serangoon near the famous Punggol Nasi Lemak. At $6 a bowl, it’s quite steep. However, in terms of taste, it comes quite close to the original. I highly recommend it.
Latest update. Hock Lam Beef Noodle standards have dropped. Prices have gone up. Not worth it anymore.